BRITTON OCCASION WEAR

Mother of the Bride, Mother of the Groom & Luxe Occasion Wear

Elevating the moments that matter most

At Britton Occasion Wear, we honour the leading ladies who stand beside us

Rooted in the Britton family heritage, the BOW Lounge is a refined space devoted to those whose presence makes every celebration complete.

Situated on the second floor of our Newcastle Bridal townhouse ~ You are Precious Bridal, Britton Occasion Wear offers a beautifully curated, contemporary approach to Mother of the Bride, Mother of the Groom & elevated occasion styling.

Through our personalised one-to-one appointments, each guest is welcomed into our private, considered experience ~ thoughtfully styled, expertly guided & entirely centred around you. From chatting through your ideas, pulling the perfect looks together to try on, & styling with the exquisite accessories every detail is handled with care, ensuring you feel confident, comfortable & truly exceptional.

This is your moment, too ~ & we believe it should feel nothing less than extraordinary.

Our elegant BOW private lounge was inspired entirely by you — your requests for beautifully chic, modern occasion wear, your trust in our expertise, and your desire for a memorable styling experience just like our precious brides that visit our bridal townhouse.

-BOW builds on everything You Are Precious Bridal is known for: refined collections, thoughtful service and a warm, welcoming atmosphere shaped by the leading women of our own family.

Britton Occasion Wear is the natural extension of our story and we’re so honoured to share it with you.

Set In The Heart Of Newcastle

Our Dresses & Designers

We work with incredible designer partners such as Labella by Gino Cerruti. Rosa Clara, Molly Jo & Marfil Barcelona to name a few, to bring you an exquisite collection of dresses and jumpsuits ready to take home the same day,

Our Hat Hire Service

We have a choice of 100 hats, fascinators & hatinators all available to hire for your special event ~ whether it be for a wedding, race day or celebratory occasion. Book your visit to find the perfect accessory for less.

  • "Highly recommend Britton Occasion Wear for any mother of the bride, mother of the grooms, race days or quite literally any occasion you need a beautiful outfit for. The team are absolutely outstanding and I cannot recommend them enough. A truly incredible service, atmosphere and most importantly beautiful dresses and hats/fascinators… I will forever be a returning customer!."

    ~ Ellie Hirst

  • "Wow. What a lovely appointment we had at the Britton occasion wear (BOW) studio this morning. We dealt personally with Danni who was an absolute delight. Made us all feel comfortable and my MIL who was trying on dresses for my big day was made to feel utterly Beautiful. Danni guided her through the appointment, talking her through different styles and colours. The rest of the girls was super nice and welcoming. The townhouse is gorgeous, very homely. I would absolutely recommend to anyone."

    ~ Lauren Scott

  • "Absolutely wonderful experience at Britton Occasion Wear today helping my Mam choose her mother of the bride dress. Danni was so helpful and made my Mam feel so comfortable. Mam left with a beautiful quality dress feeling her best self. Thank you!"

    ~ Rachel Corr

How to find us

Our relaxed & intimate BOW lounge is nestled on the second floor within our sister store - You Are Precious Bridal.

Our townhouse setting is on Higham Place, to facing onto the Laing Art Gallery in the centre of Newcastle upon Tyne.

Book Your BOW Appointment Today